Brewin C R, Gunter B
Health Educ J. 1988;47(4):111-6. doi: 10.1177/001789698804700402.
One hundred and twenty six journalists and programme-makers were interviewed to ascertain their views about the effectiveness of the Government's campaign in early 1987 to inform the public about the risks from Aids. The majority view was that it was a good all-round campaign focused on the public at large and on several at-risk groups. It was also thought to have been acceptable to the public. But a sizeable minority of media professionals felt that more selective targeting would have been desirable, and that the information was not specific enough. Another criticism concerned the lack of an adequate follow-up. There was general agreement that before the campaign the public knew little about Aids, and that afterwards they were better informed, in particular about the prevalence of Aids and the existence of high-risk groups. Overall, however, respondents underestimated the campaign's achievements in increasing knowledge, while overestimating changes in attitudes and behaviour. Recommendations were made about the format and content of TV programmes for future public information campaigns concerning AIDS.
126名记者和节目制作人接受了采访，以了解他们对政府在1987年初开展的向公众宣传艾滋病风险活动有效性的看法。多数人的观点是，这是一场全面的良好活动，面向广大公众和几个高危群体。人们还认为它为公众所接受。但相当一部分媒体专业人士认为，更有针对性的目标定位会更好，而且信息不够具体。另一项批评涉及缺乏充分的后续行动。大家普遍认为，在该活动开展之前，公众对艾滋病了解甚少，而之后他们了解得更多了，特别是关于艾滋病的流行情况和高危群体的存在。然而，总体而言，受访者低估了该活动在增加知识方面的成就，同时高估了态度和行为的变化。针对未来关于艾滋病的公共信息活动，就电视节目的形式和内容提出了建议。
