Gelb B D
J Health Care Mark. 1989 Dec;9(4):61-3.
Are phone calls reminding patients of recall appointments a worthwhile marketing tool? Evidence from a dermatologist's practice suggests that, though patients find the calls acceptable, such calls do not increase the short-term revenue of a practice. They do, however, appear to increase the likelihood that a patient will return.
给患者打电话提醒召回预约是一种值得采用的营销工具吗？来自一位皮肤科医生诊所的证据表明，尽管患者觉得这些电话可以接受，但此类电话并不会增加诊所的短期收入。然而，它们似乎确实会增加患者回访的可能性。
