Salvatore T
J Health Care Mark. 1984 Fall;4(4):11-6.
Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting, a task which the health care marketing literature has generally given little attention. Herein the concept, perspective and tools of competitor analysis are borrowed from strategic planning and adapted for use in health care marketing.
医疗保健服务提供者越来越依赖市场营销作为克服日益激烈竞争的手段。以竞争为导向的市场营销需要对竞争环境进行全面分析，而医疗保健营销文献通常很少关注这项任务。在此，竞争对手分析的概念、视角和工具借鉴自战略规划，并适用于医疗保健营销。
