Ronning P L
Health Care Strateg Manage. 1990 Nov;8(11):17-9.
Positioning is a marketing concept that has growing application in health care. Medical administrators must look at the traditional definition of the term--the placement rather than the modification of services--in marketing speciality services competitively. The author describes the forces impacting health care, prompting positioning of services.
定位是一个在医疗保健领域应用日益广泛的营销概念。在竞争激烈地营销专科服务时，医疗管理人员必须审视该术语的传统定义——服务的布局而非修改。作者描述了影响医疗保健的因素，促使服务进行定位。
