Desai H B, New J R
Med Group Manage. 1985 Mar-Apr;32(2):48-52.
Every HMO manager faces the monumental task of developing effective strategies and policies for his organization within a rapidly growing new industry. An exploratory study was conducted by the authors of this article in an effort to provide valuable information for assisting HMO managers in strategic development. By gleaning pertinent literature and gathering information from managers, the variables most influential in determining initial market penetration rate of HMOs have been identified.
每位健康维护组织（HMO）经理都面临着一项艰巨的任务，即在一个快速发展的新行业中为其组织制定有效的战略和政策。本文作者进行了一项探索性研究，旨在为协助HMO经理进行战略发展提供有价值的信息。通过收集相关文献并从经理们那里获取信息，已经确定了对决定HMO初始市场渗透率最具影响力的变量。
