The physician/hospital joint venture. Developing a win/win strategy for success. Part II: Joint venture strategies and considerations.

This four part series, "The Physician/Hospital Joint Venture: Developing a Win/Win Strategy," examines the philosophical basis of marketing to physicians, the options for the organization in formulating a strategy for joint venture development, structuring and negotiating the deal, and finally how to build the physician loyalty and commitment essential for the joint venture's continued success. In this second part of the series, the author examines the internal and external issues that must be addressed to ensure success and the types of information that must be gathered.