Shorr A S
Health Care Strateg Manage. 1987 May;5(5):4-8.
This four part series, "The Physician/Hospital Joint Venture: Developing a Win/Win Strategy," examines the philosophical basis of marketing to physicians, the options for the organization in formulating a strategy for joint venture development, structuring and negotiating the deal, and finally how to build the physician loyalty and commitment essential for the joint venture's continued success. In this second part of the series, the author examines the internal and external issues that must be addressed to ensure success and the types of information that must be gathered.
这个四部分系列文章《医师/医院合资企业：制定双赢战略》探讨了向医师进行营销的哲学基础、组织在制定合资企业发展战略、构建和协商交易方面的选择，最后探讨了如何建立对合资企业持续成功至关重要的医师忠诚度和投入度。在本系列的第二部分中，作者审视了为确保成功必须解决的内部和外部问题以及必须收集的信息类型。
