Shorr A S
Health Care Strateg Manage. 1987 Aug;5(8):4-7.
This four part series, "The Physician/Hospital Joint Venture: Developing a Win/Win Strategy," examines the philosophical basis of marketing to physicians, the options for the organization in formulating a strategy for joint venture development, structuring and negotiating the deal, and finally how to build the physician loyalty and commitment essential for the joint venture's continued success. In this third part of the series, the author examines the elements essential to structure a successful joint venture and key issues that need to be addressed during the negotiation process.
这个四部分系列文章《医师/医院合资企业：制定双赢战略》探讨了向医师进行营销的哲学基础、组织在制定合资企业发展战略、构建和协商交易方面的选择，最后阐述了如何建立对合资企业持续成功至关重要的医师忠诚度和投入度。在本系列的第三部分中，作者研究了构建成功合资企业所需的要素以及谈判过程中需要解决的关键问题。
