Young G, Marks-Maran D, Macklin J
Research Unit, Wolfson Institute of Health Sciences, Thames Valley University, UK.
Nurse Educ Today. 1999 Aug;19(6):488-94. doi: 10.1054/nedt.1999.0342.
Designing this programme for distance learning delivery, especially for the Internet has been a major learning experience for all the staff involved. However, addressing and resolving these issues has now provided us with a template for developing other programmes in distance learning mode. This was an endeavour that all our market research indicated we had to undertake since institutions of higher education, especially schools of healthcare are no different to commercial companies. Like commercial organizations, higher education institutions, too, are consumer facing and are in direct competition with other educational 'suppliers', i.e. other universities and colleges. If a university is to compete and to 'sell' its products well, it too must consider the Internet as a way of advertising its wares, streamlining its business model and eventually conducting its business. In our case, this means delivery of educational programmes. However, as Internet technologies are primarily designed for research and business, there is currently a lag in the development of tools that enable effective social learning. Our next programme via the Internet will be even better for the experiences we've undergone and the lessons we've learnt during this initiative.
为远程学习交付设计这个项目，尤其是为互联网设计，对所有参与的工作人员来说都是一次重要的学习经历。然而，解决这些问题现在为我们提供了一个以远程学习模式开发其他项目的模板。这是我们所有市场研究表明必须进行的一项努力，因为高等教育机构，尤其是医疗保健学院与商业公司没有什么不同。与商业组织一样，高等教育机构也面向消费者，并且与其他教育“供应商”，即其他大学和学院直接竞争。如果一所大学要竞争并很好地“推销”其产品，它也必须将互联网视为宣传其商品、简化其商业模式并最终开展业务的一种方式。就我们而言，这意味着提供教育项目。然而，由于互联网技术主要是为研究和商业设计的，目前在有效促进社会学习的工具开发方面存在滞后。基于我们在这个项目中所经历的和学到的经验教训，我们通过互联网开展的下一个项目将会更好。
