Zaccaro D J, Altman D G
Department of Public Health Sciences, Wake Forest University School of Medicine, Winston-Salem, NC 27157-1063, USA.
Health Educ Res. 2000 Apr;15(2):175-80. doi: 10.1093/her/15.2.175.
This study examined tobacco growers' knowledge of tobacco economics, particularly their knowledge of how tobacco revenue is distributed and their knowledge of the price of foreign tobacco. Tobacco growers (n = 1236) from 14 tobacco-dependent counties in North Carolina were interviewed by telephone and asked to estimate how much of a hypothetical $2.00 for a pack of cigarettes is received by each of four market segments: tobacco growers, retailers, government and manufacturers. Respondents were also asked to estimate the price of foreign raw tobacco. USDA data were used to assess the accuracy of the respondents' estimates. Respondents were within the 'correct' range as follows: growers 31%, retailers 15%, government 23%, manufacturers 43% and foreign prices 25%. Knowledge was positively related to education and farm size for the growers' share and foreign tobacco prices. Knowledge of the government's and manufacturers' shares was positively associated with younger age. North Carolina growers lacked knowledge of the distribution of the tobacco dollar. This may influence the positions that growers take on health policy and provide significant opportunities for health educators to become involved in grassroots efforts to educate growers.
本研究调查了烟草种植者对烟草经济的了解情况，尤其是他们对烟草收入如何分配以及外国烟草价格的了解。通过电话采访了北卡罗来纳州14个依赖烟草的县的1236名烟草种植者，要求他们估计一包假设售价为2.00美元的香烟，四个市场细分群体（烟草种植者、零售商、政府和制造商）各自能获得多少收入。还要求受访者估计外国生烟草的价格。利用美国农业部的数据来评估受访者估计的准确性。受访者的估计处于“正确”范围内的比例如下：种植者31%、零售商15%、政府23%、制造商43%、外国价格25%。对于种植者的份额和外国烟草价格，了解程度与教育程度和农场规模呈正相关。对政府和制造商份额的了解与年龄较小呈正相关。北卡罗来纳州的种植者对烟草收入的分配缺乏了解。这可能会影响种植者在健康政策方面的立场，并为健康教育工作者参与基层种植者教育努力提供重大机会。
