Hoffman-Goetz L, MacDonald M
Department of Health Studies and Gerontology, University of Waterloo, Faculty of Applied Health Sciences, Ontario.
Can J Public Health. 1999 Jan-Feb;90(1):55-9. doi: 10.1007/BF03404101.
Mass media can inform health beliefs and shape cancer control behaviours. This study surveyed cancer coverage in 309 issues of Canadian women's magazines for the period 1991-1997. Magazines were selected if 1996 revenue > $10 million and circulation > 500,000; Canadian Living, Chatelaine, Flare and Homemaker's met these criteria. The volume of cancer coverage varied significantly by year and by magazine. However, coverage of specific cancers did not reflect their contribution as a cause of cancer death in Canadian women. The percentage of articles on lung cancer was lower and on breast cancer was higher than the percentage of deaths due to these cancers. All magazines had decreased coverage of lung cancer in 1997 compared to 1991. National cancer resource agencies and research initiatives on breast cancer were infrequently mentioned. These results argue for greater partnerships between the media and health educators to enhance balanced dissemination of cancer control information to Canadian women.
大众媒体可以影响健康观念并塑造癌症防治行为。本研究调查了1991年至1997年期间309期加拿大女性杂志中的癌症报道情况。若1996年收入超过1000万美元且发行量超过50万份，则选择该杂志；《加拿大生活》《时尚家居》《风采》和《主妇之家》符合这些标准。癌症报道的数量因年份和杂志而异。然而，特定癌症的报道并未反映它们作为加拿大女性癌症死亡原因的占比。关于肺癌的文章百分比低于因这些癌症导致的死亡百分比，而关于乳腺癌的文章百分比则高于该癌症导致的死亡百分比。与1991年相比，所有杂志在1997年对肺癌的报道都有所减少。国家癌症资源机构和乳腺癌研究倡议很少被提及。这些结果表明，媒体与健康教育工作者之间应加强合作，以更均衡地向加拿大女性传播癌症防治信息。
