Moore S T, Bopp K D
School of Social Work, University of Missouri, Columbia 65211, USA.
Health Mark Q. 1999;16(4):1-6. doi: 10.1300/J026v16n04_01.
Information is a critical factor in marketing health care services. Consumers evaluate information according to its source. This report is the first of a three-part series examining the way in which Americans evaluate the quality of consumer information as they make decisions on health care products and services. This report provides an overview of the study. The next two installations will focus, respectively, on health plans, hospital and doctors.
