Nayga R M
Department of Agricultural Economics, Texas A&M University, College Station 77843-2124, USA.
Health Mark Q. 1999;16(4):53-65. doi: 10.1300/J026v16n04_05.
This study investigates the effect of socioeconomic and demographic variables, nutrition and health related factors, attitudes, and use of nutritional labels on consumers' choice for healthier food products. Seven equations are estimated representing different food types: luncheon meat, milk, cheese, ice cream, salad dressing, dessert, and meats. The results generally indicate that individuals who are less likely to choose a healthier alternative of a food product include: blacks, younger individuals, males, those with smaller households, smokers, those who take less exercise, those who are not on a special diet, those who are less aware about the linkage between diet and disease, those who put more importance on taste when food shopping, and those who less frequently use nutrition panels and labels that describe health benefits on food packages.
本研究调查了社会经济和人口统计学变量、营养与健康相关因素、态度以及营养标签的使用对消费者选择更健康食品的影响。估计了七个方程，分别代表不同的食品类型：午餐肉、牛奶、奶酪、冰淇淋、沙拉酱、甜点和肉类。结果总体表明，不太可能选择某种食品更健康替代品的人群包括：黑人、年轻人、男性、家庭规模较小者、吸烟者、运动量较少者、未遵循特殊饮食者、对饮食与疾病之间的联系了解较少者、在购买食品时更注重口味者，以及较少使用食品包装上描述健康益处的营养成分表和标签者。
