Dr. Robert C. and Veronica Atkins Center for Weight and Health, University of California-Berkeley, Berkeley, CA 94720-3104, USA.
J Nutr Educ Behav. 2012 Nov-Dec;44(6):624-7. doi: 10.1016/j.jneb.2012.04.009. Epub 2012 Sep 24.
To determine whether children perceive food with nutrition claims as healthier and tasting differently than those without claims.
Fourth- and fifth-graders (n = 47) from 3 California schools participated. Two identical products (cookies, crackers, or juice) were placed in front of product packages, 1 with a nutrition claim, the other without. Each child was asked which product was healthier and which tasted better.
The percentage of children who identified the reduced-fat cookie, whole-grain cracker, or 100% juice as healthier was 81%, 83% and 81%, respectively. The taste of the "healthier" product (ie, with nutrition claim) was preferred by 72%, 67%, and 54%, respectively.
A convenience sample of children perceived products with a nutrition claim as healthier and identified the "healthier" cookies and crackers as tasting better. Future research should examine whether food labeling can be used to encourage children to consume healthier diets.
确定儿童是否认为有营养声称的食品比没有声称的食品更健康且味道不同。
来自加利福尼亚州 3 所学校的 4 至 5 年级学生（n = 47）参加了这项研究。两种相同的产品（饼干、薄脆饼干或果汁）放在产品包装的前面，一种有营养声称，另一种没有。每个孩子都被问到哪种产品更健康，哪种味道更好。
分别有 81%、83%和 81%的儿童认为低脂肪饼干、全麦薄脆饼干或 100%果汁更健康。分别有 72%、67%和 54%的儿童更喜欢“更健康”产品（即有营养声称）的味道。
一个方便的儿童样本认为有营养声称的产品更健康，并认为“更健康”的饼干和薄脆饼干味道更好。未来的研究应该检验食品标签是否可以用来鼓励儿童食用更健康的饮食。
