Walther E, Müller D, Schott O
Universität Heidelberg.
Z Exp Psychol. 2001;48(3):248-57.
An experimental study investigated the influence of priming on helping behavior. A scrambled sentence test was used to prime groups with the concepts of altruism or egoism. In a third group a neutral concept was activated. The results indicated that there is no difference in helping behavior between the altruism and the neutral group. However, in the egoism priming condition participants showed higher latencies and helped less often than participants in both other conditions.
一项实验研究调查了启动效应（priming）对助人行为的影响。采用乱序句子测试对不同组分别启动利他主义或利己主义概念。第三组启动中性概念。结果表明，利他主义组和中性组在助人行为上没有差异。然而，在利己主义启动条件下，参与者的反应时更长，且助人频率低于其他两种条件下的参与者。
