[Automatic social behavior: how does activation of the concepts of egoism and altruism influence helping behavior?].

An experimental study investigated the influence of priming on helping behavior. A scrambled sentence test was used to prime groups with the concepts of altruism or egoism. In a third group a neutral concept was activated. The results indicated that there is no difference in helping behavior between the altruism and the neutral group. However, in the egoism priming condition participants showed higher latencies and helped less often than participants in both other conditions.