Sumpradit Nithima, Fors Stuart W, McCormick Laura
University of Michigan, Department of Administrative and Social Sciences, College of Pharmacy, Ann Arbor, USA.
Am J Health Behav. 2002 Jan-Feb;26(1):68-75. doi: 10.5993/ajhb.26.1.7.
To explore how consumers' characteristics interact with direct-to-consumer advertising (DTCA) to influence 2 behaviors: information seeking and asking for prescription.
A secondary data analysis was conducted using a subset of 1,102 consumers who responded to a 1998 national survey conducted by Prevention magazine.
Being afflicted with chronic conditions and having positive attitudes toward DTCA were associated with the consumers' willingness to talk with doctors about the advertised drugs. Consumers who asked for prescriptions tended to agree that DTCA made prescription drugs appear harmless and helped them make their own decision.
DTCA appears to have an influence on consumers' behavior.
探讨消费者特征如何与直接面向消费者的广告（DTCA）相互作用，以影响两种行为：信息寻求和处方请求。
使用对《预防》杂志1998年全国调查做出回应的1102名消费者的子集进行二次数据分析。
患有慢性病且对DTCA持积极态度与消费者与医生谈论广告药物的意愿相关。请求开处方的消费者倾向于认同DTCA使处方药看起来无害，并帮助他们做出自己的决定。
DTCA似乎对消费者行为有影响。
