Kotlow L A
N Y State Dent J. 2001 Dec;67(10):34-7.
Educating the parents of my patients about the techniques and specialized care pediatric dentists provide has always been a challenge. When I began my dental practice in 1974, the materials and audiovisual programs that were available for parental and patient education were of poor quality and often did not reflect my office philosophy. The multimedia material for pediatric dentistry was limited in scope and of little value in conveying to the parents and patients pediatric restorative procedures, causes of dental disease, caries prevention and patient management. Effective communication to the public can be divided into two areas: in-office marketing; and outside advertising. The primary focus of this discussion will be on in-house marketing of your dental practice using Microsoft PowerPoint.
向我患者的家长介绍儿童牙医所提供的技术和专业护理一直是一项挑战。1974年我开始从事牙科工作时，用于家长和患者教育的材料及视听节目质量很差，而且往往不符合我的诊所理念。儿童牙科的多媒体材料范围有限，在向家长和患者传达儿童修复程序、牙科疾病成因、龋齿预防及患者管理方面几乎没有价值。与公众进行有效沟通可分为两个方面：诊所内部营销；以及外部广告。本次讨论的主要焦点将是利用微软PowerPoint对您的牙科诊所进行内部营销。
