Meaningful processing of meaningless stimuli: the influence of perceptual experience on early visual processing of faces.

The N170 is an event-related potential component associated with extrastriate visual mechanisms involved in detecting human faces and leading to their characteristic structural encoding. Consequently the N170 discriminates the processing of stimuli providing physiognomic information from the processing of other, similarly complex, visual patterns. We have used this effect to explore the top-down influence of newly acquired experience on the initial visual categorization of physiognomic stimuli. Schematic faces having the inner components mislocated did not elicit an N170 effect in naive participants. However, after normally configured versions of the schematic faces were exposed, suggesting what the ambiguous patterns represented, the same patterns elicited an N170 effect as conspicuous as that elicited by regular schematic faces. This priming effect, which changed the visual processing of distorted faces in extrastriate regions, could not be explained by post-perceptual decisions. Although accounts based on changes in focal attention, or within-vision constraints could not be categorically rejected, this outcome might suggest cognitive penetrability of early visual categorization.