Escott-Stump Sylvia, Jarratt Jennifer, Mahaffie John B
J Am Diet Assoc. 2002 Dec;102(12):S1819-39. doi: 10.1016/s0002-8223(02)90391-3.
When an association faces its future, the information its board and leadership have about the world in which it must operate will shape their perceptions and influence their strategic thinking. One of the primary purposes of an environmental scan is to elucidate emerging issues and trends so that strategic attention can be focused on them. An environmental scan can also suggest emerging opportunities and challenges.
