Kosiba MaryAnn, Tooker Patricia
Department of Nursing, Wagner College, Staten Island, NY, USA.
J Hosp Mark Public Relations. 2002;14(1):35-43. doi: 10.1300/J375v14n01_04.
It is essential for Hospital organizations today to have an in depth appreciation for Marketing strategies and practices when dealing with their patients. The most effective first line of defense and action to ensure the highest level of health care service and value for consumers are nurses. This article will explore the essential sophisticated business and marketing role that nurses can play to achieve patient satisfaction.
