Davin Solange
Sociol Health Illn. 2003 Sep;25(6):662-79. doi: 10.1111/1467-9566.00364.
This paper draws on two reception studies. One focuses on an American medical drama which respondents perceived as entertainment but also as a reliable source of information from which they collected medical and social data by using emotional and ludic strategies. The second compares parallel illness narratives in a soap opera and a documentary. Soap operas were described by informants as good pedagogic tools because they attracted large audiences and promoted identification and repetition which enhance learning. On the other hand, they criticised the documentary for being incomplete and artificial. The conclusion argues that viewers are media-literate, astute and insightful. They produce sophisticated, subtle interpretations which cannot be predicted by content analyses of programmes alone. More reception research is therefore needed, particularly since television is increasingly omnipresent and provides a considerable portion of the public's medical knowledge.
本文借鉴了两项受众研究。一项研究聚焦于一部美国医疗剧，受访者认为它既是娱乐节目，也是可靠的信息来源，他们通过情感和娱乐策略从中收集医学和社会数据。第二项研究比较了一部肥皂剧和一部纪录片中的平行疾病叙事。受访者将肥皂剧描述为良好的教学工具，因为它们吸引了大量观众，并促进了认同和重复，从而增强了学习效果。另一方面，他们批评纪录片不完整且不自然。结论认为，观众具备媒介素养、敏锐且有洞察力。他们会做出复杂、微妙的解读，仅通过节目内容分析无法预测这些解读。因此，需要更多的受众研究，特别是考虑到电视越来越无处不在，且提供了相当一部分公众的医学知识。
