The representation of objects and their attributes in memory: evidence concerning memory for location.

The general principle is advanced that different attributes of objects (e.g. shape and colour) are more readily associated when they are attributes of the same object than when they are attributes of different objects. Previous studies provide support for the principle, for they have shown that a shape is more readily associated with its own colour than, for example, with the colour of its background. In the present experiments, the principle was applied to the attributes of shape and location. In four experiments it was shown that a shape was more readily associated with its own location than with the location of another object. Differences in contiguity between the presentation of the shape and the location with which the shape was to be associated were controlled for, as were other factors. The results were interpreted as providing support for the general principle stated above. It was suggested that the general principle could be explained by supposing that memory is propositional in format.