Concreteness effects in free recall: the roles of imaginal and relational processing.

Two experiments reevaluated the possible role of mental imagery in free recall of concrete and abstract words. In Experiment 1, the number and rate of list presentations were manipulated. Incidental recall following an imagery rating task yielded reliable concreteness effects after two presentations but not after a single presentation, regardless of presentation rate. In Experiment 2, we examined the effects of relational (categorization) and item-specific (imagery rating) processing tasks on memory for categorically related or unrelated concrete and abstract words. Concreteness effects were obtained when unrelated words were sorted into categories but not when they were rated on imagery. Related words failed to yield concreteness effects under any orienting condition. The results support the view that the presence or absence of concreteness effects in free recall depends on the relative salience of distinctive and relational information. This conclusion constrains theoretical explanations of the role of mental imagery in memory and cognition.