“澳大利亚是世界上最黑暗的市场之一”：澳大利亚烟草控制的全球重要性。
"Australia is one of the darkest markets in the world": the global importance of Australian tobacco control.
作者信息
Chapman S, Byrne F, Carter S M
机构信息
School of Public Health, University of Sydney, New South Wales, Australia.
出版信息
Tob Control. 2003 Dec;12 Suppl 3(Suppl 3):iii1-3. doi: 10.1136/tc.12.suppl_3.iii1.
"Australia is one of the darkest markets in the world... it probably is the darkest, I mean ourselves and Canada fight every month for who's got the darkest conditions to do tobacco manufacturing and marketing. And one of the things we can offer the world is what we do best, which is how to work, maximize, proactively drive our market position in a market that's completely dark. Now that takes a different skillset... a different type of learning. We need to export that... we know we have a lot of expatriates who come down to Australia for learning. they can come here and learn these techniques and take them back to Europe or Latin America or to the United States or to Africa... But the other thing that is really good for us is that we are also a huge net exporter of Australian talent. about 30 or 40 people currently off-shore... We do things really differently here than most other BAT organizations." David Crowe, Marketing Director, British American Tobacco (BAT) Australia(1).
澳大利亚是全球最黑暗的市场之一……它可能是最黑暗的，我的意思是我们自己和加拿大每个月都在争夺谁的烟草制造和营销环境最恶劣。我们能向世界提供的一件事就是我们最擅长的，即在一个完全黑暗的市场中如何运作、最大化并积极推动我们的市场地位。这需要不同的技能组合……一种不同类型的学习。我们需要输出这些……我们知道有很多外籍人士来到澳大利亚学习。他们可以来这里学习这些技巧，然后带回欧洲、拉丁美洲、美国或非洲……但对我们来说真正有益的另一件事是，我们也是澳大利亚人才的巨大净出口国。目前约有三四十人在海外……我们在这里的做事方式与英美烟草公司（BAT）的大多数其他机构截然不同。英美烟草公司（BAT）澳大利亚分公司市场总监大卫·克罗（1）
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