Carter S M
School of Public Health, Room 128A Building A27, University of Sydney, NSW 2006, Australia.
Tob Control. 2003 Dec;12 Suppl 3(Suppl 3):iii71-8. doi: 10.1136/tc.12.suppl_3.iii71.
To document the Australian tobacco industry's activities regarding youth smoking to support tobacco control.
492 industry documents from primary and secondary websites were abstracted and analysed.
Australian legislation and rhetoric on youth and tobacco has changed dramatically over the last 50 years, from an unproblematic association of teenagers and smoking in the 1960s, through the industry's aggressive attacks and denials in the 1980s, to the 1990s, when industry became newly compliant with "societal expectations" and youth became a dominant bargaining issue in the industry's public relations strategy. The industry's current policy is to simultaneously blame others for underage smoking, frame the industry as socially responsible via voluntary marketing codes, youth access programmes, and school education, and market actively to young adults.
The arbitrary distinction between 17 and 18 year olds is, particularly in Australia's dark market, a liability for tobacco control and an opportunity for the industry, which is attempting to claim the high moral ground traditionally occupied by tobacco control on the youth issue. The current review of Australia's Tobacco Advertising Prohibition Act of 1992 should prohibit all forms of industry communication targeting young people, including retail access and schools programmes and below-the-line marketing. Tobacco control advocacy should highlight the industry's attempts to use the youth issue in its own favour while laying the blame elsewhere.
记录澳大利亚烟草行业针对青少年吸烟的活动，以支持烟草控制工作。
从主要和次要网站提取并分析了492份行业文件。
在过去50年里，澳大利亚关于青少年与烟草的立法及措辞发生了巨大变化，从20世纪60年代青少年与吸烟之间不存在问题的关联，到80年代该行业的激烈攻击和否认，再到90年代，该行业开始新的符合“社会期望”的行为，青少年成为该行业公关策略中的一个主要谈判议题。该行业目前的政策是，一方面将未成年人吸烟归咎于他人，另一方面通过自愿营销规范、青少年接触控制计划和学校教育将行业塑造为具有社会责任感的形象，并积极向年轻人推销产品。
在17岁和18岁之间进行任意区分，特别是在澳大利亚的黑市中，对烟草控制来说是一种负担，对该行业来说则是一个机会，该行业正试图在青少年问题上占据烟草控制传统上所占据的道德高地。目前对澳大利亚1992年《烟草广告禁令法案》的审查应禁止针对年轻人的所有形式的行业宣传，包括零售接触控制计划和学校项目以及线下营销。烟草控制宣传应突出该行业试图利用青少年问题为自身谋利，同时却将责任推给其他方的行为。
