Szilágyi T, Chapman S
CEO, Health 21 Hungarian Foundation, Hungary.
Cent Eur J Public Health. 2003 Dec;11(4):223-8.
To review strategies of multinational tobacco companies aimed at keeping tobacco products affordable to smokers in Hungary and to provide background information on the Hungarian request for the delayed introduction of minimum European Union tobacco excise duty levels.
Review of internal tobacco industry documents available on the World Wide Web, downloaded between 26 July 2001 and 31 October 2002.
Appropriate pricing strategies and lobbying for low tobacco tax policies were used by the tobacco industry in Hungary to keep cigarettes affordable to the public. During the 1990s and in the early 2000s transnational tobacco companies (TTCs) were still able to prevent substantial cigarette price rises, which would have been desirable for more effective control of Hungarian tobacco use. Strategies used by TTCs included the creation of new partnerships, use of supportive MPs, communication around tobacco tax issues and also the successful management of the differences in approaches used by individual companies regarding taxation of tobacco products. These resulted in the adoption of governmental policy aimed at delaying the introduction of the EU directive on the minimum tax levels of retail prices of cigarettes.
回顾跨国烟草公司旨在使匈牙利吸烟者能够负担得起烟草产品的策略，并提供有关匈牙利要求推迟引入欧盟最低烟草消费税水平的背景信息。
查阅2001年7月26日至2002年10月31日期间从万维网上下载的烟草行业内部文件。
匈牙利的烟草行业采用了适当的定价策略并游说实行低烟草税政策，以使公众能够负担得起香烟。在20世纪90年代和21世纪初，跨国烟草公司（TTCs）仍能够阻止香烟大幅涨价，而大幅涨价对于更有效地控制匈牙利的烟草使用是可取的。跨国烟草公司采用的策略包括建立新的伙伴关系、利用支持的议员、围绕烟草税问题进行沟通，以及成功管理各公司在烟草产品税收方面使用的不同方法之间的差异。这些导致政府采取政策，旨在推迟引入欧盟关于香烟零售价格最低税收水平的指令。
