吸烟、社会阶层与性别：公共卫生领域能从烟草行业了解到哪些关于吸烟差异的信息？
Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking?
作者信息
Barbeau E M, Leavy-Sperounis A, Balbach E D
机构信息
Dana-Farber Cancer Institute, Center for Community-Based Research, 44 Binney Street, SM268, Boston, MA 02115, USA.
出版信息
Tob Control. 2004 Jun;13(2):115-20. doi: 10.1136/tc.2003.006098.
OBJECTIVE
To discover how the tobacco industry considers social class and gender in its efforts to market cigarettes in the USA, particularly to socially disadvantaged young women.
METHODS
A systematic on-line search of tobacco industry documents using selected keywords was conducted, and epidemiological data on smoking rates reviewed.
RESULTS
The two largest cigarette manufacturers in the USA consider "working class" young adults to be a critical market segment to promote growth of key brands. Through their own market research, these companies discovered that socially disadvantaged young women do not necessarily desire a "feminine" cigarette brand.
CONCLUSIONS
Considering the tobacco industry's efforts, alongside the persistent and growing disparities in cigarette smoking by social class, and the narrowing of differences in smoking by gender, it is concluded that additional tobacco control resources ought to be directed toward working class women.
目的
探究烟草行业在美国推销香烟，尤其是向社会处境不利的年轻女性推销香烟的过程中，如何看待社会阶层和性别因素。
方法
使用选定的关键词对烟草行业文件进行系统的在线搜索，并查阅吸烟率的流行病学数据。
结果
美国两家最大的卷烟制造商认为“工人阶级”年轻人是促进主要品牌增长的关键市场细分群体。通过自身的市场调研，这些公司发现社会处境不利的年轻女性不一定渴望“女性化”香烟品牌。
结论
鉴于烟草行业的种种举措，再加上社会阶层间吸烟率持续且不断扩大的差距，以及性别间吸烟差异的缩小，得出的结论是，应将更多烟草控制资源投向工人阶级女性。
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