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重新定义医疗保健领域的竞争。

Redefining competition in health care.

作者信息

Porter Michael E, Teisberg Elizabeth Olmsted

机构信息

Harvard University, Harvard Business School, Boston, USA.

出版信息

Harv Bus Rev. 2004 Jun;82(6):64-76, 136.

Abstract

The U.S. health care system is in bad shape. Medical services are restricted or rationed, many patients receive poor care, and high rates of preventable medical error persist. There are wide and inexplicable differences in costs and quality among providers and across geographic areas. In well-functioning competitive markets--think computers, mobile communications, and banking--these outcomes would be inconceivable. In health care, these results are intolerable, with life and quality of life at stake. Competition in health care needs to change, say the authors. It currently operates at the wrong level. Payers, health plans, providers, physicians, and others in the system wrangle over the wrong things, in the wrong locations, and at the wrong times. System participants divide value instead of creating it. (And in some instances, they destroy it.) They shift costs onto one another, restrict access to care, stifle innovation, and hoard information--all without truly benefiting patients. This form of zero-sum competition must end, the authors argue, and must be replaced by competition at the level of preventing, diagnosing, and treating individual conditions and diseases. Among the authors' well-researched recommendations for reform: Standardized information about individual diseases and treatments should be collected and disseminated widely so patients can make informed choices about their care. Payers, providers, and health plans should establish transparent billing and pricing mechanisms to reduce cost shifting, confusion, pricing discrimination, and other inefficiencies in the system. And health care providers should be experts in certain conditions and treatments rather than try to be all things to all people. U.S. employers can also play a big role in reform by changing how they manage their health benefits.

摘要

美国医疗保健系统状况不佳。医疗服务受到限制或配给,许多患者得到的护理质量很差,可预防的医疗差错率居高不下。不同医疗服务提供者之间以及不同地理区域之间在成本和质量上存在巨大且无法解释的差异。在运转良好的竞争性市场——比如计算机、移动通信和银行业——这样的结果是不可想象的。在医疗保健领域,这些结果令人无法容忍,因为生命和生活质量都受到威胁。作者们表示,医疗保健领域的竞争需要改变。目前它在错误的层面上运行。支付方、医疗计划、医疗服务提供者、医生以及系统中的其他各方在错误的事情、错误的地点和错误的时间上争论不休。系统参与者分配价值而非创造价值。(在某些情况下,他们还会破坏价值。)他们相互转嫁成本、限制医疗服务的可及性、扼杀创新并囤积信息——所有这些都没有真正让患者受益。作者们认为,这种零和竞争形式必须结束,必须被在预防、诊断和治疗个体病症层面的竞争所取代。在作者们经过充分研究提出的改革建议中:应收集并广泛传播关于个体疾病和治疗的标准化信息,以便患者能够对自己的护理做出明智选择。支付方、医疗服务提供者和医疗计划应建立透明的计费和定价机制,以减少成本转嫁、混乱、价格歧视以及系统中的其他低效率现象。而且医疗服务提供者应该成为某些病症和治疗方面的专家,而不是试图满足所有人的所有需求。美国雇主也可以通过改变他们管理健康福利的方式在改革中发挥重要作用。

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