As one component of emotion regulation, display rules, which reflect the regulation of expressive behavior, have been the topic of many studies. Despite their theoretical and empirical importance, however, to date there is no measure of display rules that assesses a full range of behavioral responses that are theoretically possible when emotion is elicited. This article reports the development of a new measure of display rules that surveys 5 expressive modes: expression, deamplification, amplification, qualification, and masking. Two studies provide evidence for its internal and temporal reliability and for its content, convergent, discriminant, external, and concurrent predictive validity. Additionally, Study 1, involving American, Russian, and Japanese participants, demonstrated predictable cultural differences on each of the expressive modes.