基于反吸烟广告的信念对成年吸烟者戒烟考虑的影响。
Effects of antismoking advertising--based beliefs on adult smokers' consideration of quitting.
作者信息
Netemeyer Richard G, Andrews J Craig, Burton Scot
机构信息
McIntire School of Commerce, University of Virginia, Charlottesville, VA 29204, USA.
出版信息
Am J Public Health. 2005 Jun;95(6):1062-6. doi: 10.2105/AJPH.2004.050195.
OBJECTIVES
We examined whether specific antismoking advertising-based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry's use of deceptive advertising practices are associated with adult smokers' consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting.
METHODS
We used analyses of smokers' responses to a telephone survey conducted after completion of the Wisconsin Anti-Tobacco Media Campaign to test hypotheses associated with our study objectives.
RESULTS
Results indicated that advertising-based beliefs regarding smoking addictiveness and the dangers of environmental tobacco smoke were associated with consideration of quitting. The findings also showed that consideration of quitting was positively affected by the interaction between number of children living at home and advertising-based beliefs about deceptive tobacco industry advertising practices designed to induce people to smoke.
CONCLUSIONS
Creating advertisements that target specific antismoking beliefs may be the most effective approach to enhancing consideration of quitting among adult smokers, particularly those with children living at home.
目的
我们研究了基于反吸烟广告的特定信念，即吸烟成瘾性、环境烟草烟雾的危害以及烟草行业使用欺骗性广告手段，是否与成年吸烟者考虑戒烟有关。我们还评估了这些信念与家中有孩子之间的相互作用是否与考虑戒烟有关。
方法
我们对吸烟者在威斯康星州反烟草媒体运动结束后进行的电话调查的回答进行分析，以检验与我们研究目标相关的假设。
结果
结果表明，基于广告的关于吸烟成瘾性和环境烟草烟雾危害的信念与考虑戒烟有关。研究结果还表明，家中孩子数量与基于广告的关于烟草行业为诱导人们吸烟而采用的欺骗性广告手段的信念之间的相互作用对考虑戒烟有积极影响。
结论
制作针对特定反吸烟信念的广告可能是提高成年吸烟者，尤其是那些家中有孩子的吸烟者考虑戒烟的最有效方法。
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