Kollath-Cattano Christy L, Abad-Vivero Erika N, Thrasher James F, Bansal-Travers Maansi, O'Connor Richard J, Krugman Dean M, Berg Carla J, Hardin James W
Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina.
Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico.
Am J Prev Med. 2014 Jul;47(1):26-36. doi: 10.1016/j.amepre.2014.02.006. Epub 2014 Apr 18.
To inform consumers, U.S. Federal Courts have ordered the tobacco industry to disseminate "corrective statements" (CSs) about their deception regarding five topics: smoker health effects, nonsmoker health effects, cigarette addictiveness, design of cigarettes to increase addiction, and relative safety of light cigarettes.
To determine how smokers from diverse backgrounds respond to the final, court-mandated wording of these CSs.
Data were analyzed from an online consumer panel of 1,404 adult smokers who evaluated one of five CS topics (n=280-281) by reporting novelty, relevance, anger at the industry, and motivation to quit because of the CS. Logistic and linear regression models assessed main and interactive effects of race/ethnicity, gender, education, and CS topic on these responses. Data were collected in January 2013 and analyzed in March 2013.
Thirty percent to 54% of participants reported that each CS provided novel information, and novelty was associated with greater relevance, anger at the industry, and motivation to quit because of the message. African Americans and Latinos were more likely than non-Hispanic whites to report that CSs were novel, and they had stronger responses to CSs across all indicators. Compared to men, women reported that CSs were more relevant and motivated them to quit.
This study suggests that smokers would value and respond to CSs, particularly smokers from groups that suffer from tobacco-related health disparities.
为了告知消费者，美国联邦法院已命令烟草行业就五个主题发布“纠正声明”（CSs），这些主题包括他们在吸烟者健康影响、非吸烟者健康影响、香烟成瘾性、增加成瘾性的香烟设计以及淡味香烟的相对安全性方面的欺骗行为。
确定来自不同背景的吸烟者如何回应这些纠正声明的最终法院规定措辞。
对一个由1404名成年吸烟者组成的在线消费者小组的数据进行分析，这些吸烟者通过报告新颖性、相关性、对烟草行业的愤怒以及因纠正声明而产生的戒烟动机，对五个纠正声明主题之一（n = 280 - 281）进行了评估。逻辑回归和线性回归模型评估了种族/族裔、性别、教育程度和纠正声明主题对这些反应的主要和交互作用。数据于2013年1月收集，并于2013年3月进行分析。
30%至54%的参与者报告称，每个纠正声明都提供了新颖的信息，新颖性与更高的相关性、对烟草行业的愤怒以及因该信息而产生的戒烟动机相关。非裔美国人和拉丁裔比非西班牙裔白人更有可能报告纠正声明是新颖的，并且他们在所有指标上对纠正声明的反应更强。与男性相比，女性报告称纠正声明更相关，并促使她们戒烟。
这项研究表明，吸烟者会重视并对纠正声明做出反应，特别是来自遭受与烟草相关健康差异的群体的吸烟者。
