Information prescriptions (Ix): bringing internet-based health content into the treatment process; patients to your site.

Information therapy is a process in which clinicians recommend specific Web content to their patients. Systems can be highly automated and used in conjunction with patient portals, electronic medical records, personal health records, or insurance company claims databases. Or they can be manual and informal on the prescriber's end, where doctors simply recommend specific URLs to their patients. With careful coordination, any of them can bring more patients to a healthcare Web site.