Baxter Robert
Surgeon's Advisor, Miami Beach, Florida, USA.
Facial Plast Surg. 2010 Feb;26(1):39-44. doi: 10.1055/s-0029-1245063. Epub 2010 Jan 29.
Developing a successful Internet strategy can help attract new patients and take your practice to the next level. Today, as the Internet has evolved, it is more important than ever, especially as your competitors are likely pursuing more aggressive strategies themselves. There are several important components involved, and maximizing your efforts with each can help create a comprehensive and sound strategy that achieves significant results. Behind such a strategy you will find a strong focus in many areas, including Web site development, search engine optimization, link building, content creation, blogs, video, choosing a vendor, patient conversion, Web 2.0, social networking, reputation management, and more. Understanding each of these areas, and the efforts required to tackle each effectively, can help you ensure that your own Internet strategy is functioning well and reaching its true potential.
制定一个成功的互联网战略有助于吸引新患者，并将你的业务提升到一个新的水平。如今，随着互联网的发展，它比以往任何时候都更加重要，尤其是当你的竞争对手可能自己也在推行更激进的战略时。这其中涉及几个重要组成部分，在每个部分都全力以赴有助于创建一个全面且合理的战略，从而取得显著成果。在这样一个战略背后，你会发现它在许多领域都有重点关注，包括网站开发、搜索引擎优化、链接建设、内容创作、博客、视频、选择供应商、患者转化、Web 2.0、社交网络、声誉管理等等。了解这些领域中的每一个，以及有效应对每个领域所需付出的努力，能够帮助你确保自己的互联网战略运作良好并发挥其真正潜力。
