Summers Jim
Department of Health Administration, College of Health Professions, Texas State University, San Marcos, TX 78666, USA.
J Med Pract Manage. 2005 May-Jun;20(6):290-4.
Obtaining a referral from a primary care physician to see a specialist is a common experience among patients. Differing definitions of what it means to "have a referral, "however, can lead to gaps between the service provided by the specialist and the expectations of the patients. Empirical research illustrates these varying definitions of "having a referral" among potential patients. The extent of confusion among a presumably educated sample of the patient population suggests that medical group managers should conduct a marketing audit of their policies and procedures to ensure that gaps in service delivery are removed.
从初级保健医生那里获得转诊去看专科医生是患者的常见经历。然而，对于“有转诊”的不同定义可能会导致专科医生提供的服务与患者期望之间存在差距。实证研究表明了潜在患者对“有转诊”的这些不同定义。在假定受过教育的患者样本中存在的困惑程度表明，医疗集团管理者应该对其政策和程序进行营销审计，以确保消除服务提供中的差距。
