金钱激励可提高药剂师对邮政调查的回复率。
A monetary incentive increases postal survey response rates for pharmacists.
作者信息
Paul Christine L, Walsh Raoul A, Tzelepis Flora
机构信息
Centre for Health Research and Psycho-oncology (CHeRP), Locked Bag No 10, Wallsend 2287, NSW, Australia.
出版信息
J Epidemiol Community Health. 2005 Dec;59(12):1099-101. doi: 10.1136/jech.2005.037143.
BACKGROUND
Achieving acceptable response rates from health care providers via postal questionnaires is an ongoing challenge. The use of monetary incentives is one of the most effective strategies for increasing response rates. However, the effect and cost of such an incentive on retail pharmacists' response rates has not been well studied.
METHODS
A sample of 700 pharmacies was selected at random from the electronic Yellow Pages in NSW Australia and mailed a brief survey regarding pharmacotherapies and advice for smoking cessation. Half of the sample was randomly allocated to receive an offer of an 14 US dollars gift voucher.
RESULTS
The response rates were 65.9% for the voucher group and 53.5% for the no-voucher group. The odds of response from the voucher group was 1.68 (95%CI = 1.23, 2.30) times greater than for the no-voucher group. The cost per additional respondent was 67.95 US dollars. The incentive also reduced follow up costs by 10%.
CONCLUSIONS
A moderately sized monetary incentive is able to achieve a significant increase in response rates for retail pharmacists, thereby reducing potential bias in the sample.
背景
通过邮寄问卷从医疗服务提供者那里获得可接受的回复率是一项持续存在的挑战。使用金钱激励是提高回复率最有效的策略之一。然而，这种激励对零售药剂师回复率的效果和成本尚未得到充分研究。
方法
从澳大利亚新南威尔士州的电子黄页中随机抽取700家药店作为样本，并邮寄一份关于药物治疗和戒烟建议的简短调查问卷。样本的一半被随机分配以获得一张14美元的礼品券。
结果
礼品券组的回复率为65.9%，无礼品券组为53.5%。礼品券组的回复几率比无礼品券组高1.68倍（95%置信区间=1.23，2.30）。每增加一名受访者的成本为67.95美元。该激励措施还将后续成本降低了10%。
结论
适度的金钱激励能够显著提高零售药剂师的回复率，从而减少样本中的潜在偏差。
Zotero 插件