州反烟草行业运动如何助力塑造对烟草行业行为的初始认知，以促进青少年吸烟率的降低。
How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking.
作者信息
Hersey J C, Niederdeppe J, Ng S W, Mowery P, Farrelly M, Messeri P
机构信息
RTI International, Washington, DC 20036, USA.
出版信息
Tob Control. 2005 Dec;14(6):377-83. doi: 10.1136/tc.2004.010785.
OBJECTIVE
This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign.
METHODS
Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12-17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth campaign.
RESULTS
Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices.
CONCLUSION
Results highlight the value of continued state counter-industry campaigns.
目的
本研究评估了突出呈现反烟草行业信息的官方媒体宣传活动对青少年吸烟的影响，该影响独立于价格、长期趋势、烟草控制措施以及全国性的真相运动之外。
方法
对三组州的青少年吸烟率进行了比较：（1）长期资助反烟草行业宣传活动的州（加利福尼亚州、佛罗里达州和马萨诸塞州）；（2）近期资助反烟草行业媒体宣传活动的州（印第安纳州、明尼苏达州、密西西比州和新泽西州）；以及（3）其他州。对1999年至2002年间针对12至17岁青少年的一系列全国性电话调查进行了分析，同时控制了人口背景、香烟价格以及接触全国性真相运动等方面的差异。
结果
1999年至2002年间，开展了已确立或新资助的反烟草行业宣传活动的州，当前吸烟率和长期吸烟率的下降速度明显快于其他州。州级反烟草行业宣传活动似乎会引发或强化对烟草行业行为的负面认知。
结论
研究结果凸显了持续开展州级反烟草行业宣传活动的价值。
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