Young Walter F, Montgomery Debbie, Nycum Colleen, Burns-Martin Lavon, Buller David B
Klein Buendel, Inc., in Golden, Colorado, USA.
Health Promot Pract. 2006 Jan;7(1):78-85. doi: 10.1177/1524839905278498.
In 1998 the tobacco industry was released of claims that provided monetary relief for states. A significant expansion of tobacco control activity in many states created a need to develop local capacity. Technical assistance and training for new and experienced staff became a significant challenge for tobacco control leadership. In Colorado, this challenge was addressed in part through the development of a technical assistance and training Web site designed for local tobacco control staff and coalition members. Researchers, technical Web site development specialists, state health agency, and state tobacco control coalition staff collaborated to develop, promote, and test the efficacy of this Web site. The work group embodied a range of skills including tobacco control, Web site technical development, marketing, training, and project management. Persistent marketing, updating of Web site content, and institutionalizing it as a principal source of information and training were key to use by community coalition members.
1998年,烟草行业不再承担向各州提供资金救济的索赔责任。许多州烟草控制活动的大幅扩展产生了发展地方能力的需求。为新员工和经验丰富的员工提供技术援助和培训,成为烟草控制领导层面临的一项重大挑战。在科罗拉多州,这一挑战部分通过为地方烟草控制工作人员和联盟成员设计的技术援助和培训网站得以解决。研究人员、网站技术开发专家、州卫生机构和州烟草控制联盟工作人员合作开发、推广并测试了该网站的功效。该工作团队具备一系列技能,包括烟草控制、网站技术开发、市场营销、培训和项目管理。持续的营销、网站内容更新以及将其制度化作为信息和培训的主要来源,是社区联盟成员使用该网站的关键。