Wallack L, Montgomery K
J Public Health Policy. 1992 Summer;13(2):204-23.
This paper argues that the development of global advertising has significant implications for the public health of less developed countries. These implications can be seen in three areas. First, it is clear that advertising and marketing of lethal or health-compromising products like alcohol and tobacco not only can increase the level of death and disease, but can also produce serious indirect effects upon families, communities, and entire societies. Second, advertising promotes a consumption ethic which can have far-reaching effects that go beyond individual behavior, significantly altering social relationships, and influencing public policies and allocation of scarce resources. Third, advertising can restrict the public's knowledge about health issues by substituting distorted and manipulative sales messages for vital, accurate health information. In addition, revenues from advertising are a primary support for many mass media systems and this further limits the presentation of critical information.
本文认为，全球广告的发展对欠发达国家的公众健康具有重大影响。这些影响体现在三个方面。首先，显然像酒精和烟草等致命或危害健康产品的广告和营销不仅会增加死亡和疾病的发生率，还会对家庭、社区乃至整个社会产生严重的间接影响。其次，广告宣扬一种消费伦理，其影响深远，不仅超越个人行为，还会显著改变社会关系，并影响公共政策和稀缺资源的分配。第三，广告通过用扭曲且具误导性的销售信息取代重要、准确的健康信息，限制了公众对健康问题的了解。此外，广告收入是许多大众媒体系统的主要支撑，这进一步限制了关键信息的呈现。
