Silvestre Anthony J, Hylton John B, Johnson Lisette M, Houston Carmoncelia, Witt Mallory, Jacobson Lisa, Ostrow David
Graduate School of Public Health, University of Pittsburgh, PA, USA.
Am J Public Health. 2006 Jun;96(6):1020-7. doi: 10.2105/AJPH.2005.072801. Epub 2006 May 2.
We describe the efforts of a 4-city campaign to recruit Black and Hispanic men who have sex with men into an established HIV epidemiological study. The campaign used community organizing principles and a social marketing model that focused on personnel, location, product, costs and benefits, and promotion. The campaign was developed at the community, group, and individual levels to both increase trust and reduce barriers.The proportion of Hispanic men recruited during the 2002-2003 campaign doubled compared with the 1987 campaign, and the proportion and number of White men decreased by 20%. The proportion of Black men decreased because of the large increase in Hispanic men, although the number of Black men increased by 56%. Successful recruitment included training recruitment specialists, involving knowledgeable minority community members during planning, and having an accessible site with convenient hours.
我们描述了一项在4个城市开展的活动，该活动旨在招募男男性行为的黑人和西班牙裔男性参与一项已有的艾滋病病毒流行病学研究。该活动运用了社区组织原则和社会营销模式，重点关注人员、地点、产品、成本与效益以及推广。该活动在社区、群体和个体层面展开，以增强信任并减少障碍。2002 - 2003年活动期间招募的西班牙裔男性比例与1987年活动相比翻倍，白人男性的比例和数量下降了20%。黑人男性的比例下降是因为西班牙裔男性大幅增加，不过黑人男性的数量增加了56%。成功的招募工作包括培训招募专员、在规划过程中让有见识的少数族裔社区成员参与，以及设立一个营业时间便利且易于前往的地点。
