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Putting social marketing into practice.

作者信息

Hastings Gerard, McDermott Laura

机构信息

Institute for Social Marketing, Stirling and the Open University, Stirling FK9 4LA.

出版信息

BMJ. 2006 May 20;332(7551):1210-2. doi: 10.1136/bmj.332.7551.1210.

DOI:10.1136/bmj.332.7551.1210
PMID:16710004
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC1463949/
Abstract
摘要

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本文引用的文献

1
How social marketing works in health care.社会营销在医疗保健领域的运作方式。
BMJ. 2006 May 20;332(7551):1207-10. doi: 10.1136/bmj.332.7551.1207-a.
2
Social marketing, smoking cessation and inequalities.
Addiction. 2006 Mar;101(3):303-4. doi: 10.1111/j.1360-0443.2006.01371.x.
3
Alcohol marketing and young people's drinking: a review of the research.酒精营销与年轻人饮酒：研究综述
J Public Health Policy. 2005 Sep;26(3):296-311. doi: 10.1057/palgrave.jphp.3200039.
4
Using social marketing to increase recruitment of pregnant smokers to smoking cessation service: a success story.运用社会营销增加孕期吸烟者对戒烟服务的参与度：一个成功案例。
Public Health. 2004 Jun;118(4):239-43. doi: 10.1016/j.puhe.2003.09.010.
5
Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours.烟草广告和促销对青少年吸烟行为增加的影响。
Cochrane Database Syst Rev. 2003(4):CD003439. doi: 10.1002/14651858.CD003439.
6
Evaluation of a sugar-free medicines campaign in north east England: quantitative analysis of medicines use.英格兰东北部无糖药品宣传活动评估：药品使用情况的定量分析。
Community Dent Health. 1999 Sep;16(3):138-44.