• 文献检索
  • 文档翻译
  • 深度研究
  • 学术资讯
  • Suppr Zotero 插件Zotero 插件
  • 邀请有礼
  • 套餐&价格
  • 历史记录
应用&插件
Suppr Zotero 插件Zotero 插件浏览器插件Mac 客户端Windows 客户端微信小程序
定价
高级版会员购买积分包购买API积分包
服务
文献检索文档翻译深度研究API 文档MCP 服务
关于我们
关于 Suppr公司介绍联系我们用户协议隐私条款
关注我们

Suppr 超能文献

核心技术专利：CN118964589B侵权必究
粤ICP备2023148730 号-1Suppr @ 2026

文献检索

告别复杂PubMed语法，用中文像聊天一样搜索，搜遍4000万医学文献。AI智能推荐，让科研检索更轻松。

立即免费搜索

文件翻译

保留排版，准确专业，支持PDF/Word/PPT等文件格式，支持 12+语言互译。

免费翻译文档

深度研究

AI帮你快速写综述，25分钟生成高质量综述，智能提取关键信息，辅助科研写作。

立即免费体验

How social marketing works in health care.

作者信息

Evans W Douglas

机构信息

Health Promotion Research, RTI International, Washington, DC [corrected] 20036, USA.

出版信息

BMJ. 2006 May 20;332(7551):1207-10. doi: 10.1136/bmj.332.7551.1207-a.

DOI:10.1136/bmj.332.7551.1207-a
PMID:16710002
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC1463924/
Abstract
摘要

相似文献

1
How social marketing works in health care.社会营销在医疗保健领域的运作方式。
BMJ. 2006 May 20;332(7551):1207-10. doi: 10.1136/bmj.332.7551.1207-a.
2
Health Marketing Quarterly special issue: media strategy in health marketing.《健康营销季刊》特刊：健康营销中的媒体策略
Health Mark Q. 2008;25(1-2):1-7. doi: 10.1080/07359680802126053.
3
Putting social marketing into practice.将社会营销付诸实践。
BMJ. 2006 May 20;332(7551):1210-2. doi: 10.1136/bmj.332.7551.1210.
4
Social marketing and fat intake.
Eur J Clin Nutr. 1993 Sep;47 Suppl 1:S91-5.
5
Applying marketing concepts to promote health in vulnerable groups.应用营销理念促进弱势群体的健康。
Public Health Nurs. 1991 Jun;8(2):140-3. doi: 10.1111/j.1525-1446.1991.tb00658.x.
6
Using buzz marketing to promote ideas, services, and products.
J Am Pharm Assoc (2003). 2004 May-Jun;44(3):387-95; quiz 395-6. doi: 10.1331/154434504323064020.
7
Social marketing and diffusion-based strategies for communicating with unique populations: HIV prevention in San Francisco.针对特定人群的社会营销与基于传播的沟通策略：旧金山的艾滋病预防
J Health Commun. 1996 Oct-Dec;1(4):343-63. doi: 10.1080/108107396127997.
8
Account planning: applying an advertising discipline to health communication and social marketing.账户规划：将广告准则应用于健康传播与社会营销。
Health Mark Q. 2012;29(3):270-82. doi: 10.1080/07359683.2012.705730.
9
Selling good behavior.
Am Demogr. 1995 Nov;17(11):60-4.
10
Joint marketing as a framework for targeting men who have sex with men in China: a pilot intervention study.联合营销作为针对中国男男性行为者的一种框架：一项试点干预研究。
AIDS Educ Prev. 2013 Apr;25(2):102-11. doi: 10.1521/aeap.2013.25.2.102.

引用本文的文献

1
Development of a Social Media Campaign Promoting Pre-Exposure Prophylaxis for Young Black and Latino Men Who Have Sex with Men: Focus Group Findings from the Social Media and Sexual Health Campaign.针对男男性行为的年轻黑人和拉丁裔男性推广暴露前预防的社交媒体活动开展情况：社交媒体与性健康活动焦点小组研究结果
LGBT Health. 2025 Aug-Sep;12(6):468-475. doi: 10.1089/lgbt.2024.0002. Epub 2025 May 13.
2
Sexual and Gender Minority Adolescents' Preferences for HIV Pre-Exposure Prophylaxis Social Marketing Campaigns: Qualitative Preimplementation Study.性与性别少数青少年对艾滋病病毒暴露前预防社会营销活动的偏好：定性实施前研究
JMIR Form Res. 2025 Jan 17;9:e60398. doi: 10.2196/60398.
3
Identifying High-Priority Populations for Dietary Salt Reduction Using the TARPARE Model: A Cross-Sectional Study.使用 TARPARE 模型识别高盐饮食重点人群：一项横断面研究。
Inquiry. 2024 Jan-Dec;61:469580241282776. doi: 10.1177/00469580241282776.
4
Online public health promotion at the local level: An evaluation of four local authority-led marketing campaigns.地方层面的在线公共卫生促进：对四项由地方当局主导的营销活动的评估。
Digit Health. 2024 Jan 3;10:20552076231220151. doi: 10.1177/20552076231220151. eCollection 2024 Jan-Dec.
5
Awareness and Knowledge of the Physical Activity Guidelines for Americans, 2nd Edition.美国人身体活动指南第二版的知晓和了解。
J Phys Act Health. 2023 May 12;20(8):742-751. doi: 10.1123/jpah.2022-0478. Print 2023 Aug 1.
6
Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature.利用社会营销方法进行预防干预对普通人群行为改变的效果：文献系统评价。
Int J Environ Res Public Health. 2023 Mar 4;20(5):4576. doi: 10.3390/ijerph20054576.
7
Government purchasing initiatives involving private providers in the Eastern Mediterranean Region: a systematic review of impact on health service utilisation.政府采购倡议涉及东地中海地区的私人供应商：对卫生服务利用影响的系统评价。
BMJ Open. 2023 Feb 22;13(2):e063327. doi: 10.1136/bmjopen-2022-063327.
8
Awareness of Prostate Cancer among the Sportsmen in the Republic of Serbia.塞尔维亚运动员对前列腺癌的认知。
J Environ Public Health. 2022 Nov 16;2022:8400768. doi: 10.1155/2022/8400768. eCollection 2022.
9
Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan.社区为基础的社会营销策略对巴基斯坦卡拉奇城乡结合部地区清洁分娩包使用的影响。
BMC Pregnancy Childbirth. 2022 May 28;22(1):447. doi: 10.1186/s12884-022-04705-z.
10
Four Dissemination Pathways for a Social Media-Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators.基于社交媒体的母乳喂养宣传活动的四种传播途径：对关键绩效指标的影响评估
JMIR Nurs. 2019 Sep 26;2(1):e14589. doi: 10.2196/14589. eCollection 2019 Jan-Dec.

本文引用的文献

1
Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.运用理论设计传播活动评估：以全国青少年反毒品媒体活动为例
Commun Theory. 2003 May;13(2):204-224. doi: 10.1111/j.1468-2885.2003.tb00289.x.
2
Evaluating the truth brand.评估真相品牌。
J Health Commun. 2005 Mar;10(2):181-92. doi: 10.1080/10810730590915137.
3
Evidence of a dose-response relationship between "truth" antismoking ads and youth smoking prevalence.“真实”反吸烟广告与青少年吸烟率之间剂量反应关系的证据。
Am J Public Health. 2005 Mar;95(3):425-31. doi: 10.2105/AJPH.2004.049692.
4
The VERB campaign logic model: a tool for planning and evaluation.
Prev Chronic Dis. 2004 Jul;1(3):A11. Epub 2004 Jun 15.
5
Mass media interventions: effects on health services utilisation.大众媒体干预措施：对卫生服务利用的影响。
Cochrane Database Syst Rev. 2000(2):CD000389. doi: 10.1002/14651858.CD000389.
6
Stages of change in the modification of problem behaviors.问题行为改变的阶段。
Prog Behav Modif. 1992;28:183-218.