Marcus Bernd, Machilek Franz, Schütz Astrid
Department of Psychology, University of Western Ontario, London, Canada.
J Pers Soc Psychol. 2006 Jun;90(6):1014-31. doi: 10.1037/0022-3514.90.6.1014.
This research examined the personality of owners of personal Web sites based on self-reports, visitors' ratings, and the content of the Web sites. The authors compared a large sample of Web site owners with population-wide samples on the Big Five dimensions of personality. Controlling for demographic differences, the average Web site owner reported being slightly less extraverted and more open to experience. Compared with various other samples, Web site owners did not generally differ on narcissism, self-monitoring, or self-esteem, but gender differences on these traits were often smaller in Web site owners. Self-other agreement was highest with Openness to Experience, but valid judgments of all Big Five dimensions were derived from Web sites providing rich information. Visitors made use of quantifiable features of the Web site to infer personality, and the cues they utilized partly corresponded to self-reported traits.
本研究基于自我报告、访问者评分以及网站内容，对个人网站所有者的个性进行了考察。作者将大量网站所有者样本与全人群样本在人格的大五维度上进行了比较。在控制人口统计学差异后，网站所有者平均报告称其外向性略低，而对新经验的开放性更高。与其他各类样本相比，网站所有者在自恋、自我监控或自尊方面总体上并无差异，但这些特质上的性别差异在网站所有者中往往较小。自我与他人的一致性在对新经验的开放性方面最高，但对所有大五维度的有效判断均来自提供丰富信息的网站。访问者利用网站的可量化特征来推断个性，他们所利用的线索部分与自我报告的特质相符。
