Spittaels Heleen, De Bourdeaudhuij Ilse
Policy Research Centre Sport, Physical Activity and Health, Belgium.
Health Promot Int. 2006 Dec;21(4):311-9. doi: 10.1093/heapro/dal030. Epub 2006 Sep 8.
It has been argued that the Internet is a promising channel for distribution of health promoting programs, because of its advantage to reach a wide variety of people at once, at any time and location. However, little research is done to study how we could prompt people to use these online health promoting programs. Therefore the main objective of the present study was to assess if a face-to-face contact stimulates adults to visit a recently developed tailored physical activity website to promote more physical activity in the general Belgian population. The second objective was to test the website under real-life conditions in a small sample. Therefore, 200 flyers, with a call for evaluating the new tailored physical activity website, were distributed to hospital visitors in two different ways. One group of visitors were personally approached by a research assistant and handed over a flyer. Another 100 visitors could simply take a flyer home, without initial personal contact. After two months, telephone interviews were done to make a qualitative evaluation of the website. The results showed that obviously more participants with an initial face-to-face contact (46%) registered on the website in comparison with the participants without personal contact (6%). The used strategy reaches participants of both sexes as well as regular and irregular Internet users. Secondly, the telephone interviews indicated that the website was accepted well, without major problems. We could conclude that distributing flyers combined with a short face-to-face contact, increased the number of visitors compared with distributed flyers without contact and that the tailored physical activity website could be used in real-life situations to promote an active lifestyle in Belgium. However, a controlled study with a larger sample size should be done to test the effectiveness of the tailored intervention in increasing physical activity.
有人认为，互联网是传播健康促进项目的一个有前景的渠道，因为它具有能在任何时间和地点一次性覆盖众多人群的优势。然而，对于如何促使人们使用这些在线健康促进项目的研究却很少。因此，本研究的主要目的是评估面对面接触是否能刺激成年人访问一个最近开发的个性化体育活动网站，以促进比利时普通人群更多地进行体育活动。第二个目的是在小样本的现实生活条件下测试该网站。因此，200份呼吁评估新的个性化体育活动网站的传单，以两种不同方式分发给医院访客。一组访客由一名研究助理亲自接触并收到一张传单。另外100名访客可以直接把传单带回家，没有最初的个人接触。两个月后，进行电话访谈以对该网站进行定性评估。结果显示，与没有个人接触的参与者（6%）相比，最初有面对面接触的参与者在网站上注册的明显更多（46%）。所采用的策略涵盖了男性和女性参与者以及经常和不经常使用互联网的用户。其次，电话访谈表明该网站被广泛接受，没有重大问题。我们可以得出结论，与无接触分发传单相比，结合简短面对面接触分发传单增加了访问者数量，并且个性化体育活动网站可在现实生活中用于促进比利时的积极生活方式。然而，应该进行一项样本量更大的对照研究，以测试个性化干预在增加体育活动方面的有效性。
