Rhinoplasty and concepts of facial beauty.

As American society continues to strive for facial beauty, it is not surprising that cosmetic rhinoplasty ranks among the most commonly performed cosmetic surgical procedures in America. Fueled by a growing acceptance of cosmetic surgery, ever more favorable cosmetic outcomes, and widespread media attention, cosmetic nasal surgery continues to grow in popularity at an unprecedented rate. No longer considered an indulgence reserved for wealthy young women, cosmetic rhinoplasty now transcends all age, gender, socioeconomic, and ethnic classifications. Indeed, cosmetic rhinoplasty is becoming increasingly prevalent worldwide, with growing popularity in Asia, South America, and Europe. As the enthusiasm for rhinoplasty reaches an all-time high, it appears that cosmetic nasal surgery has come of age, and further expansion of its infectious popularity seems inevitable.