This spring, Virtua Health, the largest health system in Southern New Jersey, launched an innovative campaign aimed at raising overall awareness of its facilities by documenting real-life patients undergoing a variety of experiences (e.g., breast cancer, high-risk pregnancy, spine surgery, and minimally-invasive knee replacement surgery). The effort, called "The Virtua Experience" became a 30-minute hospital documentary that aired on Philadelphia's NBC affiliate this summer.
今年春天,新泽西州南部最大的医疗系统维塔医疗(Virtua Health)发起了一项创新活动,旨在通过记录经历各种病症(如乳腺癌、高危妊娠、脊柱手术和微创膝关节置换手术)的真实患者,提高人们对其医疗机构的整体认知度。这项名为“维塔体验”的活动制作成了一部30分钟的医院纪录片,今年夏天在费城的美国全国广播公司(NBC)下属电视台播出。