St. John Health consists of nine hospitals throughout southern Michigan. Recently, in an attempt to brand the system as the state's premiere place for medical services, the system launched 'Real Medicine', a campaign that brands all nine hospitals together. Using print, radio, and television spots, the effort also integrates direct mail collateral and brochures to reach consumers.
圣约翰医疗集团在密歇根州南部拥有九家医院。最近，为了将该医疗系统打造成该州首屈一指的医疗服务机构，该系统发起了“真实医疗”活动，将旗下所有九家医院统一进行品牌宣传。活动通过平面广告、广播和电视广告进行推广，同时还整合了直邮宣传资料和手册，以吸引消费者。
