印刷宣传活动。通过印刷品为科珀斯克里斯蒂（德克萨斯州）医疗中心打造品牌形象。
Print campaign. Branding through print for Corpus Christi (TX) Medical Center.
出版信息
Profiles Healthc Commun. 2007 May-Jun;23(3):26-8, 2.
PMID:17601092
Abstract
Corpus Christi Medical Center, a 582-bed healthcare system consisting of four hospitals throughout south Texas, launched a print branding effort at the beginning of the year featuring its own doctors. The print ads promote several of the various service lines offered at the hospitals, including cardiac care.
摘要
科珀斯克里斯蒂医疗中心是一家拥有582张床位的医疗保健系统，在得克萨斯州南部各地设有四家医院。该中心在年初发起了一项以自身医生为特色的平面宣传活动。这些平面广告宣传了医院提供的多种服务项目，包括心脏护理。
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