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年轻人上网时期望什么?关于开发性传播感染/艾滋病和预防怀孕网站的经验教训。

What do young adults expect when they go online? Lessons for development of an STD/HIV and pregnancy prevention website.

作者信息

Bull Sheana Salyers, Phibbs Stephanie, Watson Sally, McFarlane Mary

机构信息

Colorado Health Outcomes Program, University of Colorado Health Sciences Center, PO Box 6508, Mail Stop f-443, Aurora, CO 80045-0508, USA.

出版信息

J Med Syst. 2007 Apr;31(2):149-58. doi: 10.1007/s10916-006-9050-z.

DOI:10.1007/s10916-006-9050-z
PMID:17489508
Abstract

We used participatory research to develop a theoretically based online STD/HIV and pregnancy prevention intervention that would be entertaining and captivating for 15-25 year olds while delivering key messages about condom use. We conducted six focus groups with 15-25 year olds attending reproductive health clinics and completed a content analysis with focus group data. Youth had expectations that websites contain features such as graphics and flash technology. They would participate in research online if their confidentiality was assured and if they could receive an instant incentive. Limited access to high-end bandwidth capability requires use of compressed graphics and music to reach diverse audiences. Youth suggested approaches to frame role-model delivered messages about HIV/STD and pregnancy risk, condom attitudes, norms and self-efficacy for negotiation. These data allowed for development of a dynamic, interactive and relatively low bandwidth site that retains fidelity to key theoretical constructs in STD/HIV and pregnancy prevention.

摘要

我们运用参与式研究方法,开发了一种基于理论的在线性传播疾病/艾滋病及预防怀孕干预措施,该措施既要有趣且能吸引15至25岁的年轻人,同时还要传递有关使用避孕套的关键信息。我们对前往生殖健康诊所的15至25岁年轻人进行了六次焦点小组访谈,并对焦点小组数据进行了内容分析。年轻人期望网站具备图形和闪存技术等功能。如果他们的隐私能得到保障且能获得即时奖励,他们愿意参与在线研究。由于高端带宽能力的获取有限,需要使用压缩图形和音乐来覆盖不同受众。年轻人提出了一些方法,用于构建榜样传递的关于艾滋病毒/性传播疾病及怀孕风险、避孕套态度、规范以及协商自我效能的信息。这些数据促使我们开发出一个动态、交互式且带宽要求相对较低的网站,该网站在性传播疾病/艾滋病及预防怀孕方面保持了对关键理论结构的忠实呈现。

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