Delnevo Cristine D, Hrywna Mary
Department of Health Education/Behavioral Science, School of Public, Health, University of Medicine and Dentistry, of New Jersey, Piscataway, USA.
Am J Public Health. 2007 Aug;97(8):1368-75. doi: 10.2105/AJPH.2006.101063. Epub 2007 Jun 28.
Present-day consumption of little cigars rivals that of the early 1970s when sales of little cigars boomed. This boom was largely attributed to RJ Reynolds, and documents reveal how and why they became a powerful force in little cigar sales. RJ Reynolds designed a little cigar, Winchesters, for cigarette smokers and produced one as close to a cigarette as legally possible. Initially, RJ Reynolds intended to capitalize on the cigarette advertising broadcast ban, but the price and tax structure was more critical to Winchester's success. Today, the tobacco industry is fighting again to sustain its unique application of federal definitions for little cigars. Regulatory efforts are needed to close taxation loopholes for the little cigar.
如今小雪茄的消费量可与20世纪70年代初相媲美，当时小雪茄的销量激增。这一繁荣很大程度上归功于RJ雷诺兹公司，文件揭示了它们是如何以及为何在小雪茄销售中成为一股强大力量的。RJ雷诺兹公司为吸烟者设计了一款小雪茄——温彻斯特，并且生产出一款在法律允许范围内尽可能接近香烟的产品。最初，RJ雷诺兹公司打算利用香烟广告广播禁令，但价格和税收结构对温彻斯特的成功更为关键。如今，烟草行业再次努力维持其对小雪茄联邦定义的独特应用。需要采取监管措施来填补小雪茄的税收漏洞。
