雪茄复兴与大众媒体：一项内容分析，1987 - 1997年
The cigar revival and the popular press: a content analysis, 1987-1997.
作者信息
Wenger L, Malone R, Bero L
机构信息
Institute for Health Policy Studies, School of Medicine, Box 0936, University of California, San Francisco, CA 94143, USA.
出版信息
Am J Public Health. 2001 Feb;91(2):288-91. doi: 10.2105/ajph.91.2.288.
Abstract
OBJECTIVES
The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997.
METHODS
A content analysis of 790 cigar-focused newspaper and magazine articles was conducted.
RESULTS
Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures.
CONCLUSIONS
Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.
摘要
目的
本研究旨在调查1987年至1997年期间印刷媒体对雪茄的报道情况。
方法
对790篇以雪茄为主题的报纸和杂志文章进行了内容分析。
结果
在研究期间，以雪茄为主题的文章大幅增加，与雪茄消费量的增加同步。文章主要关注雪茄业务（39%）和活动（19%）。只有4%的文章关注健康影响。62%的文章对雪茄持正面描述。54%的文章提到了烟草行业，其中78%对其进行了正面描述。文章中引用或描述的个人有42%与烟草行业有关联；只有5%是政府/公共卫生领域的人物。
结论
印刷媒体对雪茄的报道未能传达健康风险信息，反而塑造了雪茄的正面形象。
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