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大脑与商业中的认知准确性和智能执行功能。

Cognitive accuracy and intelligent executive function in the brain and in business.

作者信息

Bailey Charles E

机构信息

Accurate Clinical Trials, Inc., 213 Ridge Rd., Lake Mary, Florida 32746-2709, USA.

出版信息

Ann N Y Acad Sci. 2007 Nov;1118:122-41. doi: 10.1196/annals.1412.011. Epub 2007 Aug 23.

DOI:10.1196/annals.1412.011
PMID:17717092
Abstract

This article reviews research on cognition, language, organizational culture, brain, behavior, and evolution to posit the value of operating with a stable reference point based on cognitive accuracy and a rational bias. Drawing on rational-emotive behavioral science, social neuroscience, and cognitive organizational science on the one hand and a general model of brain and frontal lobe executive function on the other, I suggest implications for organizational success. Cognitive thought processes depend on specific brain structures functioning as effectively as possible under conditions of cognitive accuracy. However, typical cognitive processes in hierarchical business structures promote the adoption and application of subjective organizational beliefs and, thus, cognitive inaccuracies. Applying informed frontal lobe executive functioning to cognition, emotion, and organizational behavior helps minimize the negative effects of indiscriminate application of personal and cultural belief systems to business. Doing so enhances cognitive accuracy and improves communication and cooperation. Organizations operating with cognitive accuracy will tend to respond more nimbly to market pressures and achieve an overall higher level of performance and employee satisfaction.

摘要

本文回顾了关于认知、语言、组织文化、大脑、行为和进化的研究,以提出基于认知准确性和理性偏差而采用稳定参考点进行运作的价值。一方面借鉴理性情绪行为科学、社会神经科学和认知组织科学,另一方面借鉴大脑和额叶执行功能的一般模型,我提出了对组织成功的启示。认知思维过程依赖于在认知准确性条件下尽可能有效运作的特定脑结构。然而,层级式商业结构中的典型认知过程会促进主观组织信念的采纳和应用,从而导致认知不准确。将明智的额叶执行功能应用于认知、情感和组织行为,有助于将个人和文化信仰系统不加区分地应用于商业的负面影响降至最低。这样做可以提高认知准确性,改善沟通与合作。以认知准确性进行运作的组织往往会对市场压力做出更灵活的反应,并实现整体更高水平的绩效和员工满意度。

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